About Us - Marketing and Communications
Marketing and Communications has a key role in supporting the University's commitment to securing its position as a leading research and teaching university.
The five key objectives of the division are :
- Marketing support for the Growing Esteem Strategy
- Stewardship, governance and development of the University brand
- Supporting the student recruitment agenda for undergraduate, graduate and research higher degree intakes
- Promoting the University's research profile, by raising awareness and appeal
- Developing foundations for alumni engagement and philanthropic activity.
Marketing and Communications comprise the following units: Brand Management (Branding, Market Research and Web Communications), Advertising. Corporate Affairs, Public Relations including Digital and Interactive Media and Marketing Services (Protocol and Events, Publishing and Merchandise) that service the needs of associated workgroups in Faculties, Graduate Schools, the Office of Admissions, Melbourne International, Knowledge Transfer and Advancement. The Marketing and Communications department reports to the Chief Marketing Officer and includes a marketing administrative support team which provides and coordinates professional marketing support services to all units within the department.
Marketing and Communications has 38 staff and a budget of approximately $11 million.
Organisation Chart
