Marketing and Communications

Brand Guidelines System

The Brand Guidelines System has been produced to ensure that the University presents itselfs in a consistent manner with a clearly defined branding presence. It is designed to assist all University staff to achieve a consistent look and feel for University communications.

It sets out the policies, procedures and technical specifications for the following elements of University of Melbourne branding: 

Section No. Section Title File Size  
1 Brand Essence 1.43 Mb Download
2 Brand History 842 kb Download
3 Melbourne Model 708 kb Download
4 Faculties 1.48 Mb Download
5 Public Relations & Corporate Affairs 1.01 Mb Download
6 Advertising 774 kb Download
7 Logos, Devices & Typefaces 6.04 Mb Download
7a Graduate School Logos 4.78 Mb Download
7b Research Institutes Brand Identity 4.76 Mb Download
8 Print, Signage, Publications & Stationery 3.79 Mb Download
9 Publications Library 583 kb Download
10 Merchandise 760 kb Download
11 Events, Protocols & Sponsorships 929 kb Download
11a Public Lecture Identity 986 kb Download
12 Quality Assurance, Benchmarks & Rankings 916 kb Download
13 Web Digital Media 611 kb Download
14 Advancement 1.05 Mb Download
15 Market Research 462 kb Download
16 Partnerships 376 kb Download
17 Compliance, Approvals & Procedure Documents 690 kb Download
18 Glossary 673 kb Download
All Full Document (Single PDF) 23.95 Mb Download

Logo Master Files

For the University of Melbourne Logo Master Files.

For the Logo Guidelines.

For the complete Logo Style Guide (pdf, 5.52 mb)

Stationary

For the University of Melbourne Stationery templates and examples.

Advertising

Advertising Style Guide

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