Clearspace
Contents:Clearspace| Proportional Grid|Competitive Set|
Why is the Logo Protected?
The logo is exactly six squares wide by six squares high. The Clearspace Area is simply calculated by adding one X Unit all around the logo. In total, this creates an area of eight squares wide by eight squares high.As the University’s most valued visual symbol, the logo must be clearly identified on all material. This is why it is protected by clearspace which must be kept free of other graphic devices, type and photographic elements. The clearspace helps maintain the impact and integrity of the logo and ensures consistent, high-quality results. To calculate the Clearspace Area, divide the area the logo occupies into squares. Each square is called an X Unit as seen in the diagram below.
Proportional Grid
For maximum quality the stacked or horizontal logos should be reproduced from digital artwork wherever possible. In situations where this is not possible, such as large-scale media or signage, use the Proportional Grids depicted below as a guide to ensure reproduction accuracy.
Important - Always reference or attach the approved University PMS colours with the Proportional Grid.
Competitive Set
When the University brand is used in competition to other Universities or companies on material such as programs and sponsorship, the horizontal Competitive Set Logo must be used. The logo is displayed in a "Melbourne Blue" panel to help prominently feature the University of Melbourne brand even at reduced sizes.
Other Logos
Where additional internal logos are permitted or external logos are authorised to appear, the University of Melbourne logo must have prominence. Other logos must appear at the same size or smaller than the University of Melbourne logo. The additional logo, where it appears with the University logo, should be placed at a sufficient distance to permit separate visual identification of each logo.
Use by Non-University Bodies
| Use of the logo by non- University bodies | Use of University of Melbourne logo by honorary staff | Authorisation |
|---|---|---|
| In collaborative ventures where more than one logo is required on print material, web sites, signage and other promotional items, the presentation of the University of Melbourne logo must be equal in size to the presentation of the logo of the partnership organisation, but not smaller than the prescribed University of Melbourne minimum size. Approval for use of the University of Melbourne logo by non-University bodies must be obtained from the Marketing & Communications Division. A co-branding application form must be completed and returned to the Brand Manager. Further information is available from www.marcom.unimelb.edu.au/ |
Persons who hold honorary appointments (as defined in Personnel Policy and Procedures Manual section 4.2) may be issued with business cards which include the logo, where there is an ongoing relationship with the department and the head of department determines that the relationship is one in which the honorary appointee has a need to represent the department. See: www.unimelb.edu.au/ppp/docs/ |
The department head or budget division head will provide authorisation. For more information see: www.marcom.unimelb.edu.au/ |