Typefaces and Backgrounds
Contents:Typefaces|Wordstyle Device| Backgrounds
The University Typefaces create the visual language of the brand.
The University has two typefaces with each selected for their unique qualities, legibility and ability to be combined with each other. Trajan Regular is only available in caps and small caps. The Univers family of 45 Light, 55 Roman, 65 Bold and 45 Light Oblique creates a versatile set of type styles for the brand.
The University typefaces are selected to play an important role in brand communication. The different weights and typestyles can be used in a variety of different ways and are not limited to the suggested applications below.
Wordstyle Device
The University of Melbourne Wordstyle Device with dividing keyline is a key communication graphic of the University.This Wordstyle Device can be used in special cricumstances such as merchandising and signage. It must always be accompanied by the complete University logo. It must always appear with the dividing keyline that separates "The University of" and "Melbourne". Use of the device without the keyline is prohibited.
The Wordstyle Device is available as displayed in Primary and Secondary versions. It can be displayed horizontally, vertically or on an angle to suit the design application.
Important - the Wordstyle Device must always be accompanied by the complete University logo when used.
Backgrounds
