How to Prepare a Design Brief
In order to obtain a suitable design concept you need to prepare a design brief for the designer. This should be a written document containing the following information.
Checklist
- style
- marketing themes
- communication messages
- information structure/architecture
- information hierarchy
- heading hierarchy
- footers, headers
- margins
- page extents
- publication size
- full colour/ other variations
- paper stock
- images/graphics
- tables
- indexes
- navigation elements
- logo specifications
- paper stock - cover and text sections
- binding
- finishing
- quantity
- publication timelines and publication date
- compliance information to be included
- reference to University Style guidelines
- cultural sensitivities for international markets i.e. dress, colour, language
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